Assignment: Personal branding strategy, identity and touch points for Life Is Out There (Max Wohlgemuth Kitslaar), a business that gathers his activities as an adventure speaker, business author, and action designer. Strategy focus: to inspire, empower and enable people and organisations to innovate and to create a better future. | Design solution: strong and direct, spirited and modern. Touch points included: logo, identity building blocks and style guide, stationery, keynotes, web content strategy and wire-framing, responsive website, promotional teaser, and book.