The company: Iron Ox is a San Francisco-based start up that grows sustainable fresh green produce from local, robotic greenhouses. Its produce is good for people, planet and affordable for everybody. | Assignment: the commission involved developing a creative and advertising strategy, auditing the competition, choosing a positioning and refining the target group, developing a USP and payoff, creating a brand identity system, advertising banners and website. Assignment’s objective: increase brand awareness and differentiate the brand from the competition. | Design solution: simple yet sophisticated, fresh and modern, strong and direct.
Iron Ox: strategy, brand identity, advertising, and website for the future of farming – a San Francisco start up
