Company: Apexmed is a Dutch-based B2B company that develops, manufactures and distributes medical appliances and health supplies to hospitals and medical professionals. | Assignment: The commission involved strategy, and branding programme. Branding items included: logo update, identity building blocks. The branding programme included all applications: packaging, exhibitions, business papers, vehicles, web design, ephemera, and product catalogue. | Design solution: Simple, modern, functional and minimalist design. Simple yet exceptional.
Gloves packaging: illlustrations by Leo Espinosa
